SRINAGAR: Sher-e-Kashmir University of Agricultural Sciences and Technology (SKUAST-K) has announced that it will be supplying potato chips making machines to farmers in Gurez.
An official that the move comes as part of SKUAST-K’s efforts to address the marketing challenges that have been faced by the region’s potato farmers.
He explained that the machines will help to create a viable market for potato production in the area. The official also noted that the Kala Zeera variety of potatoes grown in Gurez is fully organic, which could open up opportunities for a new market for potato chips with a zeera flavor.
To further assist farmers in the area, SKUAST-K is also developing marketing techniques and partnering with packaging firms to help farmers sell their stock online.
The official said it will provide much-needed support to farmers in the region, who have faced difficulties in selling their produce due to limited marketing options.
“In addition to supporting potato farmers, SKUAST-K is also working to promote an integrated farming system in the region,” the official said, adding that this system optimizes farm resources by reusing waste from one enterprise as input for another.
He said that the approach is not only environmentally friendly, but it also provides a reliable source of income for farmers by allowing them to sell eggs, mushrooms, milk, honey, and silkworm cocoons. “Overall, SKUAST-K’s efforts are set to benefit the Gurez community by providing new self-employment opportunities, boosting the local economy, and promoting sustainable farming practices,” he claimed—(AGENCIES)
